High Costs in Influencer Marketing
High Costs in Influencer Marketing
AI's Economical Edge
Hey everyone, welcome to edition #4 of MVPie 👋
The newsletter that suggests business ideas by uncovering problems worth solving.
Let’s dive in…
AI Models: A Cost-Efficient Shift in Influencer Marketing
1️⃣ - Starting with finding a topic that resonates
Today’s problem worth solving is inspired by Aitana… a 25-year-old AI-generated model.
A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
This got picked up on reddit, and it is now the day’s hottest topic, with 11.8K upvotes.
2️⃣ - Defining the problem addressed
Influencer marketing is notoriously expensive, with some costs escalating by over 40% in recent years. AI influencers, with their predictable and lower ongoing expenses, offer a practical solution for cost-conscious brands.
3️⃣ - Identifying who the problem impacts
Emerging Brands: Struggling to compete in influencer marketing due to restrictive costs
Marketing Teams: Seeking more predictable and manageable budgeting options in a fluctuating market
4️⃣ - Spotting the key trends shaping the market
Cost Reduction via AI: A noticeable trend with AI influencers offering up to 50% cost savings compared to traditional influencers
Efficiency and Engagement: AI influencers showing a potential 30% higher engagement efficiency, attracting brands for both cost and performance
5️⃣ - Brainstorming alternative business ideas
AI Influencer Cost Calculator: A simple yet powerful tool for brands to calculate and compare the potential savings of using AI influencers over traditional ones
AI Influencer Micro-Management Platform: An easy-to-use platform tailored for small businesses, enabling them to harness AI influencers effectively and affordably, focusing on niche markets and specific campaign goals
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Much love,
Michele & Yann,